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Posted in Penn Fishing Gear by Penn Fishing Gear on February 6, 2012

Side Plate Penn

Exactly What You Need if You Want Internet Marketing Glory

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Email copywriting is one of the most important skills you can master when it comes to running a profitable online business and getting more out of your subscriber list. In this article we'll be sharing some proven email copywriting strategies that you can start applying right away when you send messages to your list.

Short Copy Is Better: When you talk about direct mail marketing, you'll find that the longer the copy is, the better results you get. Your target audience can be swayed to buy your product because you were able to give them more information in your copy about the product. Because email is a different approach, the long copy isn't always successful in this situation. To an Internet user where time is a precious commodity, 3 minutes can be seen as a long time especially if it seems wasted. So people are really careful as to where they are investing their time. To get your prospects to read your sales message, keep it short and simple so they won't feel like they are wasting too much time reading it. Your main purpose in your email copy is to get your readers to click through your email and visit your site or blog. The psychology of reading an email to that of reading a website copy is different, so once you get them to visit your website, you can give them the complete information there.

Make Your Email Valuable: You want your emails to be useful in some way and not simply sales pitches. The idea is to give your readers something before you try to make a sale, so they don't feel like your email is all hype. If you can make your email informative, you'll have a better chance of having readers want to see what you're offering. You'll get better results from your emails if you can make them valuable to readers and not too aggressively promotional. However, you have to ensure that this value that you deliver in your email copy doesn't take away the attention of your prospects from the call to action. Your email should give people a useful but incomplete taste of what your offer is all about. In a way, you're adding a bit of pre-selling to your copy to get your email readers a taste of what's coming up.

Avoid Words that Would Trigger Spam Filters: You have to avoid certain overused words in your email that are generally used by spammers. For example, using something like "100 percent FREE" in your subject line is not a good idea. If you use words or phrases like this, your emails will be relegated to junk mail folders and never read. That's why you should be aware of how you word your emails and subject lines. If you subscribe to an autoresponder service such as Aweber, you shouldn't have to worry about this, as they will let you know if your emails contain words that could be problematic. Email copywriting can help you make your online business more profitable by enabling you to communicate more effectively. In the long run, capitalizing on your mailing list and getting the most out of your subscriber base will all depend on how effective your email copy is. That's why you should remember to apply these email copywriting tactics every time you create an email for your business.

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